Interior Decorating Business Opportunity

Customers can come from both the business world and in private homes. Locating these customers is a matter of your company's reputation, advertising and being in the right place at the right time. This is a skill business that can be studied and learned in a formal setting like a college. Some people have a better eye for the business, but a smart business owner can hire great talent if they are good at bringing customers through the door. Getting started can be as simple as doing it out of your home or buying an existing firm. You will need the foundation of some education in the field. A degree in the field will give you creditability and prior jobs will allow you show a portfolio. Another way to get started in the business is to work for a successful firm and learn from the talented people in the firm.

How to get started on your own

Once you have the education and some experience, you can start your own business or buy an existing one. The problem with buying an existing firm is the business may be a captive of one talented owner. If the customers are seeking out the company due to the owner, then the reputation may not be transferable to a new owner. This is always the problem when buying a business that depends on creative talent in order to make sales. If you have a successful history, you may be able to pull it off, but if you are that well known, you may be better off to just start your own company. This decision should be studied very carefully. What will you gain by going down either path? The other problem with buying an existing company is all you are buying is the reputation and maybe some open doors to corporate clients. This is not like a retail business where you are buying customer traffic. If you really have the talent to deliver creative jobs, then the way to go may be to just start your own company from the start. A firm with several talented employees may be worth the gamble if they will stay with a new owner. As you can see this is not an easy problem to solve and each situation must be looked at on its own merits.

It takes money to start or buy a business

If you have a solid amount of money, you can either start a business or buy a business. If you have little money, but a lot of talent, you can start a business out of your home. This is a much slower process to build a business, but for some potential interior decorators this would be the only way they can get a start in the business. The point of this section is that there is no way around the fact that a person will have to take the hard way to own a business if they do not have the funds. If they do have the funds they can probably do either course to owning a business. The caveat is that when buying an existing business in this industry the company may be closely tied to the current owner who has a reputation in this industry. The buyer must be sure that buying the name is worth the price and can be used to continue the business. If it is a larger company with a staff, the chances of continuing will be easier as the staff could continue to turn out the work and maintain the standards that made the company a viable purchase.

Starting a business after gaining the knowledge and the experience either formally or by working in the industry is the way most new owners get involved. The small start from home is the way many get into this business and begin to build a reputation. Word of mouth referrals seem to be the best way to get new clients in this industry. Advertising is a possibility, but trade shows may be a better way to get your message out to the business community. Home shows would be a way to get the message out to homeowners

Trade experience versus formal education

Formal education at a school with a great reputation is a good start in this business. Learning the business by working in it is another way to learn the trade. Both will work, but having them both will add to your creditability. Knowing what works and how visual and technical problems have been resolved is invaluable experience. Developing the eye for the business and the creativity that is needed to build a reputation can be partially learned, but it is an innate talent with many of the more successful interior decorators. If you are in this category, then dreaming of owning a business may be a lot easier for you than it would be for someone who is less talented.

Conclusions

Interior decorating is a business that comes with an eye for style and class. Businesses are willing to spend good money to put the right image out to their clients. Moneyed homeowners are also willing to spend to get the right feel for their home. Some homeowners have no idea of colors or furniture style and really do need help. Professional help can make a difference in the impression a business makes on clients when they visit the office. Style and quality carry the feel of competence to the visitor to the business. No coordination makes for a jumbled appearance and a scattered mind. This may not be true, but people due follow their impressions when doing business. The biggest factors in this business are knowledge, experience and talent. Formal training will help any one that wants to make this their life's work On the job knowledge will provide a basis for doing the work, but the formal training allows for better use of innate talent. This is a unique business that will attract a special and creative person.